Case Studies

Client Background/ Brief:

Shams Surani PFP is a Certified Laser Technician, proficient in fractional laser resurfacing, body contouring, intense pulsed light (IPL) selective photo thermolysis, laser hair removal, and mineral makeup application. A trusted and highly sought-after cosmetic expert with more than 15 years of medical aesthetic and administrative experience, she continues to update her knowledge of anti-aging therapy at various local and international conferences.

Dr. Karim Surani MD CCFP is the Medical Director of MediDerm Spa and has been practicing family medicine for over 25 years. After pursuing his Medical Degree at the University of Alberta he established his first medical practice in Calgary and has since focused his practice on family medicine and non-surgical medical aesthetics. He has received extensive training and certifications in a diverse range of medical cosmetic procedures including Botox® cosmetic, dermal fillers, and aesthetic laser medicine from renowned cosmetic medical teachers and researchers.

Business Needs:

Below are the key business needs for the website:

  • Unique & Elegant UI Design
  • To develop a web content management platform with ease of navigation.
  • Maintenance to showcase service expertise.
  • Engage with current customers & prospects.
  • Online appointment booking.

Solution Developed:




  • Stable & Elegant look of website, should be compatible in all browsers.
  • Website is compatible in all mobile, iPad and Tablet devices.
  • User friendly Content management back end support.
  • Social Media Integration for keeping connect with the client.
  • Online appointment booking, sending an email to representatives of appointment from customers and they will co-ordinate offline.
  • Location wise informative display of services and treatments.
  • Elegant look of product branding and inquiring of products.
  • Experts bio with their specific skill details.

Benefits Realized:

  • Customer can have an idea of which services are offering from “Mediderm” and they can exactly gain information and advantage of services.
  • Increase market value and credibility in Audience.
  • Advertising their services and products with people.
  • Digitized view of Aesthetic solution & information.

Case Study Title:

IT Solutions for Beauty Industry & Skin Cosmetics


Shams Surani & Dr. Karim Surani


Beauty Industry & Skin Cosmetics

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